Four prizes for the Alpha Bank’s new Bonus app at the Mobile Excellence Awards 2019

For the innovations it introduces in the mobile business sector and its high popularity, the new Bonus Program application of Alpha Bank was awarded with four prizes, at the annual Mobile Excellence Awards 2019, held recently.

Specifically, Bonus app received a Gold Award in the category “Redesign – Relaunch”, a Silver Award in the category “Use of Mobile for Customer Loyalty” and two Bronze Awards in the category “Enable the Branding Strategy through Mobile” and “Mobile Customer Engagement & Personalized Services”.

Bonus app is positioned in the “heart” of Customer Experience and communication of Alpha Bank with its Customers, according to the new strategy for the development of the Bonus Program. Since December 2018, when the innovative application was launched, more than 220,000 Bonus Customers have subscribed and have been using it at a daily basis.

The Mobile Excellence Awards 2019, which this year reached a record of 280 participations, rewards best practices and the most innovative programs and applications for smartphones. The competition was organized for the 5th consecutive year by Boussias Communications company.

The distinctions that the Bonus app received are an acknowledgement of its innovative and unique features, such as quick and easy sign up process, direct navigation in personalized features and multiple menu options, including history of transactions, Bonus points analysis and transfer as well as prompt access to the Bonus Merchants offers.

In addition, the application of Bonus, the largest reward program by Alpha Bank, stands out for the usable and modern user interface, offering a friendly user experience highly responsive to mobile devices and implementing cutting edge technologies in the mobile apps sector, as confirmed by the steadily high rating it receives (4.7) at the App Stores.