DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/c8tbkr/insight_report) has announced the addition of the "Insight Report: Insurers' Engagement with Social Media" report to their offering.
Insight Report: Insurers' Engagement with Social Media report analyzes the effectiveness of insurers in capitalizing on the benefits of social media across insurance business functions. As internet access and smartphone adoption increase, a growing number of internet users are becoming involved with social networking. The increased social media user base provided significant opportunities for these companies to connect with customers and promote their products and services. Insurers and distributors across developed, as well as emerging, markets are, therefore, increasingly focusing on developing their processes to be able to respond to web-oriented consumers.
The report discusses in detail how the insurers across different markets use social media platforms across different business functions, including product development, sales and marketing, underwriting, claims management and customer services. It also discusses the key issues and challenges faced by insurers for successful implementation of social media strategies.