New distinctions for Alpha Bank’s Bonus app

Τετάρτη, 15 Ιανουαρίου 2020 16:29
New distinctions for Alpha Bank’s Bonus app

The new Bonus Program application (Bonus App) of Alpha Bank was awarded with three more prizes, for its high popularity and the innovations it introduces in the mobile business sector, at the annual e-Volution Awards 2020, held recently.

Specifically, the Bonus app received the Gold Award in the category “Mobile app”, the Gold Award in the category “User Interface” and the Silver Award in the category “Redesign – Relaunch (Website | e-shop | App)”.

These new distinctions for Bonus app of Alpha Bank at the e-Volution awards, the competition that rewards the best practices and the most innovative programs and applications at the e-business sector, follow the leading prizes that it received recently at the Mobile Excellence Awards 2019.

Subsequently, the prizes acknowledge the Bonus App’s innovative and unique features, such as the quick and easy sign up process, the direct navigation in personalized features and the multiple menu options, including history of transactions, Bonus points analysis and transfer as well as prompt access to the Bonus Merchants offers.

In addition, the application of Bonus, the largest reward program by Alpha Bank, stands out for the usable and modern user interface, offering a friendly user experience highly responsive to mobile devices and implementing cutting edge technologies in the mobile apps sector. All these features are acknowledged by the users themselves who rate highly the application (4.7) at the App Stores.

The Bonus app is positioned in the “heart” of Customer Experience and communication of Alpha Bank with its Customers, according to the new strategy for the development of the Bonus Program. Since December 2018, when the innovative application was launched, more than 265,000 Bonus Customers have subscribed and have been using it at a daily basis.

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